KEM FRANCHISE EXHIBITIONS

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KEM INTERNATIONAL FRANCHISE EXHIBITION

DEVELOP YOUR NETWORK IN GREECE, THE BALKANS AND THE ARAB COUNTRIES

Greece today despite the financial crisis is still an evolved market with a dynamic and still growing franchise sector that offers great opportunities for the development of international franchise chains.
It is true that the crisis has rendered people more cautious with all kinds of investments, yet, franchise is still growing. More and more people in Greece intend to open a business but only as part of a big well-organized team.
The 14^th KEM International Franchise exhibition, one of the most established exhibitions in the world, states that the franchising turns crisis into opportunity, and presents companies with the chance to expand in Greece, the Balkans and the Arab countries.
Aiming to present innovative concepts to a broader audience, KEM Franchise Exhibition will be heldunder the auspices of the Arab-Hellenic Chamber of Commerce and Development, seeking to attract a considerable number of visitors from the Arab countries (Saudi Arabia – Lebanon – United Arab Emirates – Qatar – Kuwait). 
This years’ edition will be organized in cooperation with the Chambers of Commerce of the Southeast Europe countries, aiming also to attract visitors from the Balkans (Bulgaria – Serbia – Croatia – Bosnia-Herzegovina – Fyrom – Albania – Romania – Turkey) willing to develop franchise concepts at their countries.
KEM International Franchise Exhibition, thus, becomes the meeting point of the global franchise market, presenting new and innovative concepts available domestically and internationally.
The exhibition has become a prestigious institution in the franchise industry during the past 13 years, asmore than 500 companies have participated and have successfully developed their networks throughout Greece. The efficiency of the exhibition, which has been recognised as a ‘5 star’ exhibition by international magazines, has contributed to the growth of the franchise industry in Greece: 650 chains, 185 from which come from the International market, 19.400 franchisees.
Last year’s exhibition attracted 5.500 determined buyers originated from Greece and abroad, considering that even in this period of time true opportunities for development do exist. The above demonstrates that even in such times of economic pressures, visitors are willing to invest but only as a part of a well established franchise brand since the franchise industry is resisting the crisis and maintains its turnover. It is worth noting, that 18% of the visitors of KEM 2011 were interested in purchasing a brand name with international appeal, thus a concept from the international market.

The sectors of the exhibiting companies are listed below:

Food & Beverage (Snacks – Pastry Shops – Cafe) 
Clothing – Shoes – Accessories
Health & Beauty – Personal Care
Service Provision
Education & Training
Home Furnishing
Toys – Gifts
Green Energy & Eco – friendly products
Car Services
Vending Machines
Miscellaneous

The 14^th International KEM Franchise Exhibition will, also, be held under the auspices of the National Confederation of Hellenic Commerce, the Franchise Association of Greece, the European Franchise Federation (EFF) and the World Franchise Centre (WFC).

This article has been put together by Mr. Maximilianos Konstantinides, President of KEM SA. , Member of the Franchise Association of Greece.

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