KEM WORLD FRANCHISE EXHIBITION, FRANCHISE OPPORTUNITIES, FRANCHISE BUSINESS

KEM INTERNATIONAL FRANCHISING

“The 12th KEM International Franchise Exhibition Concludes its Proceedings with Success”

The 12th KEM International Franchise Exhibition successfully concluded its proceedings on Monday, February 22nd, 2010 at the HELEXPO PALACE in Athens.

Despite the international financial crisis that has also affected our country, visitor attendance was overall more than satisfactory, as it exceeded all expectations and reached last year’s numbers. Greek investors showed intense interest, as they are in search of a business opportunity that will take them out of the dead-end, and will open up new entrepreneurial horizons.
As the majority of exhibitors stated, the expo was one of the most successful editions they have participated in regards to the quality of visitors - investors. Following 4 days of conversation with prospect investors they are anticipating many lucrative deals to be made.

The exhibition hosted a significant number of both Greek and International franchise chains that presented their concepts to the investing public that visited it. This year’s expo hosted concepts from France, Italy, Spain, Great Britain, Turkey and Russia.

The 12th KEM International Franchise Exhibition 2010 was organized under the auspices of the National Confederation of Hellenic Commerce, the Franchise Association of Greece, the World Franchise Council (WFC) and the European Franchise Federation (EFF).

KEM’s upcoming exhibitions have been programmed as follows:

• Business Mission to Moscow, Russia – September 21 – 23, 2010
• 9th ΚΕΜ Franchise Exhibition of Northern Greece - November 5-7, 2010 (HYATT REGENCY, Salonica)
• 13th ΚΕΜ International Franchise Exhibition 2011 – February 25 – 28 2011
(HELEXPO PALACE, Athens)

“ΚΕΜ Honors Former Minister, Mr. Ch. Folias for his 12-Year Contribution to Franchising” He Inaugurated the KEM Expo along with N.C.H.C. & A.C.C.I. Presidents, Mr. Korkidis and Mr.Mihalos

The 12th KEM International Franchise Exhibition was inaugurated on Friday, February 19th, 2010 at the HELEXPO PALACE in Athens, in the presence of the country’s business community.
Visitor attendance was overall more than satisfactory, as it reached last year’s numbers.

This year, KEM honored former Minister, Mr. Ch. Folias for his overall contribution to the franchising sector and his support to KEM’s efforts all these years in promoting and strengthening the sector.
The inauguration ceremony was realized by Mr. Folias, along with the President of the National Confederation of Hellenic Commerce, Mr. B. Korkidis and the President of the Athens Chamber of Commerce and Industry, Mr. K. Mihalos.
The Expo was also greeted by the President of the Hellenic Franchise Association, Mr. Iliadis. Also, present at the inauguration ceremony was the Secretary General of the Italian Franchise Association, Mr. Bussoli.

Former Minister, Mr. Folias, during his speech said. “…this is an overwhelming moment…we grew up with franchising…it is my natural duty to offer all I can to the sector…”. And he continued by saying, “It is at these times that our country is going through a crisis, due to the international financial crisis, that franchising offers opportunities. By choosing the appropriate investment form, we can even today revitalize the marketplace…”.
The President of the National Confederation of Hellenic Commerce, Mr. B. Korkidis greeted the expo and expressed his joy for his predecessor’s, Mr. Armenakis’, initiative to support the Exhibition through the Confederation’s aegis, and stated that he will continue to support KEM and its efforts.

The President of the Athens Chamber of Commerce and Industry, Mr. K. Mihalos, thanked KEM for the invitation, and wished every success to all participants. He pointed out that the country is going through a difficult period and that Franchising offers employment, which by itself shows that the sector has escaped the well-known problems of Greek entrepreneurship. He also commented on the expo’s extensive seminar programme and said that KEM sends an optimistic message, as it has adopted ‘life-learning’. This way both the franchising sector and the idea of Franchising are stimulated.
Finally, the President of the Hellenic Franchise Association, Mr. Iliadis, stressed that in this difficult period in time, we should not only save up, but we should also focus on development and mentioned that Franchising is the only business solution with high return.

19th - 22d OF FEBRUARY 2010

HELEXPO PALACE, 39 Kifisias Avenue, Marousi-Athens

Opening Hours:

Friday, 19/2/2010 – 18:00 – 21:30

Saturday, 20/2/2010 – 10:30 – 21:00

Sunday, 21/2/2010 - 10:30 – 21:00

Monday, 22/2/2010 - 10:30 – 21:00

“The 12th KEM International Franchise Exhibition is Co-Organized with the 6th KEM VENDING MACHINE Exhibition & the KEM SHOP DESIGN Exhibition from 19-22 February 2010”

The expo is renewed by 40% and will present everything new in the franchising industry

The expo will take place from the 19th until the 22nd of February 2010 at HELEXPO PALACE, Kifissias Av., 39. Athens.

KEM 2010 assembles a mixture of both Greek and international concepts from different business sectors, falling into the following broad categories: food & beverage, supermarkets, clothing – shoes – accessories, health & beauty, service provision, home furnishing, vending machines and shop design.

The concepts presented are of exceptional interest and cover the following sectors: Asian cuisine, bistro, sandwiches – cheese pies, fresh juices – smoothies, athletic attire & shoes, children’s clothing & shoes, women’s clothing & shoes, clothing for armed forces & hunters, eco car wash, gyms, jewellery, tuition centres, foreign languages & I/T education, real estate agencies, dry cleaners, gifts – cards, hygiene services, ink refills, hair salons, home appliances, shoe repairs, etc.

It is worth noting that KEM 2010 is renewed by 40% in relation to last year, in regards to the variety of concepts presented.

During the 11 years of its successful course, more than 180 international companies have participated at the KEM International Franchise Exhibition. These companies came in contact with prospect investors from all over the world and have signed thousands of partnership agreements, expanding successfully their network in Greece.

It should be stressed that despite the international financial crisis that has also struck our country, last years’ visiting rates were satisfactory, and visitors were exceptional in regards to their quality characteristics, as they were fully informed about franchising and determined to invest.
Therefore, many deals were closed during the expo, while exhibitors commented on the outstanding prospects for future collaborations.

Along with the 12th KEM Expo, the 6th KEM Vending Machine Expo and the KEM Shop Design Expo will be taking place.

The 12th KEM International Franchise Exhibition 2010 is organized under the auspices of the National Confederation of Hellenic Commerce, the Franchise Association of Greece, the World Franchise Council (WFC) and the European Franchise Federation (EFF).

For the first time Primelink Business Consultants take part in the 12th KEM International Franchise Exhibition

They will present 6 3-hour exciting operational educational workshops with the participation of prospect entrepreneurs

As every year, in 2010 the 12th KEM International Franchise Exhibition will host a number of Seminars from experienced experts that have a long-standing career in Franchising and related to it issues.
At the same time, Primelink Business Consultants will present for the first time ever, 6 3-hours pioneering educational operational Workshops, intended for prospect entrepreneurs, who will have the opportunity not just to attend, but to actively participate in them.

These Educational Workshops are based on simulations of real business conditions via the Profitability Business Simulation model. This model was created in the UK 15 years ago and it is practiced in many countries around the world. In Greece it is represented by Primelink Business Consultants, while many Greek and multinational companies have exercised it.Indicatively, these Educational Workshops will deal with the following themes:

• Economic Crisis & Wise Management
• You become an Entrepreneur, you are not Born one
• ESPA & Youth – Women’s Entrepreneurship are not a Game

As there will not be a limited number of placements in these Workshops, expo visitors who wish to participate in them, can declare their participation before the expo by calling 210-6232183.

«KEM’s Commercial Delegation Makes an Impression & Wins Over the Turkish Market»

KEM’s delegation participated at the Franchise Expo in Istanbul

KEM S.A., well-known for its innovative approach in the organization of franchising expos, successfully put together a commercial delegation of Greek franchising companies that participated in the 7th Be My Dealer – Franchising & Brand Dealership Trade Fair. The expo took place in Istanbul, Turkey from the 10th until the 13th of December 2009.

KEM’s delegation consisted of companies such as Palmie Bistro, Webwonders, 123 Refills, Sitos – Galati Maria and Simply Fruit that had the opportunity to present their concepts to Turkish prospect investors, who in turn were impressed both by the professionalism and the propositions of the Greek franchisors. Therefore, with their participation at the 7th Be My Dealer – Franchising & Brand Dealership Trade Fair in Istanbul, the Greek delegates made the first official presentation of their concepts in Turkey.
All the Greek kiosks attracted visitors’ attention, who showed immense interest in the Greek concepts and in the prospect of a future collaboration.

In addition, the Istanbul expo was visited by the Counsellor for Economic & Commercial Affairs of the Consulate General of Greece in Istanbul, Mr. Ioannis Karkanis. Mr. Karkanis set himself at the disposal of the Greek commercial delegation and ensured the provision of assistance by the Greek Consulate.

KEM’s next commercial delegation will take place in September 2010 in Moscow, Russia.

KEM is the organizer of the 12th KEM International Franchise Exhibition 2010 that will take place from the 19th until the 22nd of February 2010 in Athens at the HELEXPO PALACE, 39, Kifissias Av.

At the same time, the 6th KEM Vending Machine Exhibition and the KEM Shop Design Exhibitionwill be co-organized. Visitors will benefit by this co-organization as it will provide them the opportunity to search for a more comprehensive business idea.
The 12th KEM International Franchise Exhibition 2010 is organized under the auspices of the National Confederation of Hellenic Commerce, the Franchise Association of Greece, the World Franchise Council (WFC) and the European Franchise Federation (EFF).

«The KEM SHOP DESIGN Exhibition Offers Solutions to Trade Professionals»

KEM is organizing the KEM SHOP DESIGN Exhibition, which will take place from the 19th until the 22nd of February 2010 at the HELEXPO PALACE, Kifissias Av., 39, Athens. This new exhibition is being organized under the “umbrella” of the well-known 12th KEM International Franchise Exhibition 2010.

This professional business equipment, renovation & computerization expo, was designed with the view to present the commercial world with the products and services that contribute to the creation, smooth operation and completion of any modern business. Besides, today’s intense competition in the marketplace has imposed the disposal of quality products and services in a functionally shaped and tasteful environment.

The KEM SHOP DESIGN Exhibition is co-organized with the 12th KEM International Franchise Exhibition, which is visited every year by thousands of entrepreneurs from the whole of Greece, in order to find the best business idea and to get updated regarding anything new in the world market.
It is worth noting that the aid program for small-medium enterprises, within the NSRF (National Strategic Reference Framework) 2007-2013, that was announced in August 2009, committed for the first time the sum of €50.000.000, solely for the support of franchised businesses (franchisees).

The KEM International Franchise Exhibition hosts companies from more than 60 different sectors from the following business categories: Food & Beverage – Supermarkets, Clothing – Shoes – Accessories, Health – Beauty, Service Provision, Home Furnishing, Vending Machines and Miscellaneous.

Information: ΚΕΜ S.A., tel. 210-6084550, email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Expand your network in Greece and around the world by participating in the
12th KEM World Franchise Exhibition 19-22 February 2010

The KEM World Franchise Exhibition is considered to be one of the most effective franchise exhibitions in the world and is recognized by the International Media as a 5 star Exhibition.

18.000 visitors - qualified investors from 30 countries

200 exhibitors, 60 of which International from 17 countries

MORE THAN 70% OF THE INTERNATIONAL EXHIBITORS HAVE FOUND MASTER FRANCHISORS IN GREECE.